Jimmy Choo
For Him

Urban Hero EDP 50 ml

NOW
ACCORDS
PERFORMANCE
Longevity
Moderate
Sillage
Moderate
DETAILS
Launched
2019
Origin
UK
Type
Eau de Parfum
ARRIVES BETWEEN
TOP NOTES
first 5–15 minutes
HEART NOTES
15 min–2 hours
BASE NOTES
2+ hours / drydown
TOP NOTES
first 5–15 minutes
HEART NOTES
15 min–2 hours
BASE NOTES
2+ hours / drydown
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Scent Profile

Urban Hero EDP 50 ml

Jimmy Choo introduces Urban Hero, a sophisticated Eau de Parfum for men that was launched in 2019, embodying a refined Woody Spicy character. This fragrance resonates with those who embrace a cosmopolitan spirit and are eager to explore the urban landscape, effortlessly leaving a lasting impression.

Urban Hero evokes a sense of adventure and confidence, making it ideal for both relaxed and polished occasions. It carries a refreshing and unique essence, supported by a rich woody presence that enhances its allure. The scent feels invigorating yet grounded, making it suitable for day or evening wear, all while remaining distinctly modern and stylish.

This premium fragrance comes in a 50 ml bottle, serving as a perfect accessory for the limitless man who embodies the essence of urban exploration.

THE COMPOSITION

Urban Hero EDP 50 ml by Jimmy Choo is structured with layered accords that give the composition both clarity and controlled depth. The structure feels deliberate rather than excessive, moving with balance from its initial impression into a more grounded and composed core.

The opening is defined by Black Pepper , delivering brightness and immediate lift while establishing the tonal direction of the fragrance.

As it develops, the heart introduces Vetiver , creating a more textured centre. The transition remains smooth, allowing each note to emerge without disrupting the overall balance of the structure.

The base settles into Leather, Ambergris , providing cohesion and depth to the drydown while maintaining continuity with the freshness established in the opening.

On skin, it delivers moderate longevity with moderate projection , maintaining presence without overwhelming its surroundings. and crafted in UK , it reflects a contemporary interpretation of its dominant accords, shaped with clarity and structural precision from first impression through to drydown.

THE JIMMY CHOO STORY

Jimmy Choo is considered a pioneer in the world of luxury accessories. Founded in 1996, the brand began in East London as an atelier specializing in handcrafted shoes. Today, it is a global powerhouse that sees craftsmanship as its true essence, with an aesthetic grounded in modern glamour.

The collections are conceived by Creative Director Sandra Choi, who learned the art of bespoke shoemaking at her uncle Jimmy Choo's London atelier. Sandra combines imagination and the joy of design with her unparalleled expertise and innate understanding of the product. Each piece is designed in the London studio and crafted by master craftsmen committed to the highest standards of excellence; the majority of production takes place in the brand's own factories near Florence. Today, the collections include shoes, bags, accessories, jewelry, eyewear, and fragrances for men and women.

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