Jimmy Choo

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Jimmy Choo

Urban Hero EDP 100ml

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Urban Hero EDP 100ml

Jimmy Choo presents Urban Hero, its first men’s Eau de Parfum, launched in 2019 and classified within the Woody Spicy fragrance family. This scent embodies the essence of the modern man who is both intrepid and cosmopolitan, inspired by the vibrancy of urban landscapes.

Wearing Urban Hero evokes a sense of adventure and sophistication, perfectly suited for dynamic individuals eager to make their mark. The fragrance is balanced and refreshing, making it ideal for everyday wear, whether in casual or formal settings. It offers a distinctive character that radiates confidence and allure, leaving a memorable impression.

The fragrance captures a spicy and citrusy opening combined with a warm woody heart. This unique blend harmonises into a deeply inviting base that enriches the overall experience. Urban Hero is well-suited to those who desire a signature scent that resonates with a bold yet refined spirit.

This Eau de Parfum is available in a 100ml bottle, making it a luxurious addition to any fragrance collection.

THE JIMMY CHOO STORY

Jimmy Choo is considered a pioneer in the world of luxury accessories. Founded in 1996, the brand began in East London as an atelier specializing in handcrafted shoes. Today, it is a global powerhouse that sees craftsmanship as its true essence, with an aesthetic grounded in modern glamour.

The collections are conceived by Creative Director Sandra Choi, who learned the art of bespoke shoemaking at her uncle Jimmy Choo's London atelier. Sandra combines imagination and the joy of design with her unparalleled expertise and innate understanding of the product. Each piece is designed in the London studio and crafted by master craftsmen committed to the highest standards of excellence; the majority of production takes place in the brand's own factories near Florence. Today, the collections include shoes, bags, accessories, jewelry, eyewear, and fragrances for men and women.